As an electrical wholesaler, sales representative or manager, if during your sales presentations you are hearing your voice more so than your client. Then you are probably telling them what they want, without finding out what their key triggers are to make a buying decision.
What you may perceive as value or benefit, your electrical prospect may see as an objection. Therefore, talking less and listening more is a key strategy that will not only change the way you deliver your presentation, but the outcome by increasing your ability to close more sales.
Our mouth is what usually gets us into trouble. Make a conscious effort to speak less and listen more. To put it into perspective. Let your prospect talk 80% of the time to your 20%, by asking questions and following up at the end with your solution and close.![]()
Why ask Questions?
- To qualify your prospect to see if your solution suits their requirement and if they are in a position to buy
- It allows us to gather intelligence. It helps us to identify their triggers to buy, and fine-tune your solution to close.
- It establishes a rapport as a solutions partners that is interested in solving rather than selling and builds a relationship of trust.

- It allows you to pre-empt and avoid objections
- Allows you to better control the direction of the sale and the final outcome
There are 7 types of questions
- Rapport Building Questions– Create and establish a trusting relationship.
- Need Questions–Identifies the problem that your prospect is trying to solve
- Uniqueness Questions– Tell us if the prospect has tried a solution in the past
- Budget Questions– To see what their financial ability and expectation is.
- Influence Questions– Confirm the prospects authority as the decision maker.
- Timeline Questions – Identify the urgency of the solution
- Confirmation Questions– Used to reinforce the solution to the problem. They can also be used to draw out the prospects real objections.
Examples of these type of questions are:
- Rapport Building Questions
- How long have you been with the company?

- Tell me a little about what you do?
- Need Question:
- What are you finding most challenging right now?
- How is this problem affecting you?
- Uniqueness Question:
- Have you tried to solve this problem in the past?
- Are you evaluating other solutions?
- Budget Question:
- Have you set aside a budget for this?
- What are you expecting to invest in the solution?
- Influence Question:
- Who else needs to be involved in making this decision?
- Who else needs to approve this decision?
- Timeline Question:
- What kind of deadline are we working with?
- What timeframe are we looking at?
- Confirmation Question:
- What are your thoughts so far?
- Do you have any concerns so far?
Here are 7 additional tips:
- Ask open ended questions
- Assume nothing, question everything

- Listen carefully
- Do not interrupt
- Write down key intelligence to use as part of your solution
- Add value to your solution that is relevant to your prospect
By focusing on strategic questions that gather intelligence, you are not just selling, but solving. Your electrical contractor or prospect will appreciate the opportunity to be heard and understood when querying earthing, grounding, surge, lightning protection etc… They will feel more comfortable in having a trusted solutions partner who is interested in their current problems and requirements. Making the difficult buying decision, easy!
For tips and support to win more sales contact Emmanuel Lardis from West Australian Power Protection (WAPP) on (08) 9353 5300 or email wapp1@wapp.com.au for a FREE no obligation consultation.
There is little argument that Lightning poses an enormous threat to telecommunication, radio and TV towers. These 




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alert grade conditions. Management have instructed that all corridors are to be made safe for personnel during red alert conditions. Bus shelters and car parks are also to be made safe for on load / offloading from vehicles.
chosen to be installed in most areas for its technically advanced system. These were mounted on poles ranging from 8m-25m tall, some on buildings whilst others on 40m towers.


causes of death in the world. Lightning can warm the air by 27,700 degrees, five times hotter than the surface of the sun.
structure. The possibility of a lightning strike to the structure of a building is around 1:500. Damage is caused by the explosive expansion of air heated to around 30,000ºC, by the ignition of dust, and by flying debris.
Be aware of
s globally. Whilst there is speculation on its existence, there is evidence that the world’s climate is changing. The more data we gather about a warming climate, we begin to see alarming changes in our earth that cannot be ignored:
and changes to practices that could be of benefit.
operations and maintenance for relevant industries. You will find comprehensive technical articles, overseas market forecasts, detailed surveys and reports, and the latest electrical industry broadcasts. EC&M provides a comprehensive look at what electrical engineers are most interested in.
When most hear about
diameter of the electrode by modifying the soil surrounding the electrode. With the price of copper on the rise, usually the most cost-effective solution is to include a ground enhancement material such as bentonite.
lightning discharge may enter or leave earth without passing through and damaging personnel, electrical equipment, and structures such as buildings.
knowledgeable in the field and are responsible for ensuring that the LPS to are scientifically validated and proven.
structure. They are used to protect special structures: rocket launching areas, military applications and protection of high-voltage overhead lines
conductors/tapes symmetrically all around the building. This type of lightning protection system is used for highly exposed buildings housing very sensitive installations such as computer rooms.
optimal lightning capture to a preferred point for lightning discharges which would otherwise strike and damage an unprotected structure and/or its contents. Also known as an active system as it has a Dynamic response to the approach of a lightning down-leader
a traditional air terminal fitted to an isolated fiberglass reinforced plastic (FRP) mast. The isolated downconductor internally connects to the air terminal inside the FRP. The FRP mast has natural isolation properties, high strength for windy sites and low weight to minimize mast loading.



rod of min. 16mm diameter by 3m length are buried upright in the earth manually or with the help of a pneumatic hammer. The length of embedded electrodes in the soil reduces earth resistance to a desired value.





















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